Dollar Discovery Weekend a rip-roaring success

Published on 01 August 2022


Moira Shire residents en masse took part in the popular Dollar Discovery Weekend recently, visiting tourist spots right across the shire.   

Over the course of the 23/24 July weekend, residents enjoyed scrumptious local produce, coffee, wine, golf, cactus adventures and more - all for just $1.   

Mayor Libro Mustica said he was amazed at the number of locals getting out and about, taking advantage of this great initiative.   

"Tourism operators and retail outlets from Bundalong to Barmah got on board again this year and offered attractions, products and experiences from just $1," Cr Mustica said.  

"We are committed to helping our communities thrive, both economically and socially, and this weekend was a fantastic chance to explore our own backyard while supporting local businesses. 

"Council's Visiting Friends and Relatives campaign is vital to local and regional tourism with statistics showing that more than 30% of our domestic day and overnight visitors come to our shire because they have family and friends living locally, so it is vital we invest in positive promotions and initiatives to grow that number. 

"It is also a great opportunity to have fun experiences, catch up with family and friends, and get out and about our beautiful part of Sun Country on the Murray." 

Cr Mustica said this now annual event was growing more popular each year. 

"We get regular feedback telling us people are visiting because locals are recommending Moira businesses to them and there were so many great deals to take advantage of throughout Moira Shire over the weekend," he said.

"Early reports indicate more than 1,400 Dollar Discovery offers were purchased which is such a tremendous result. 

"I fully recommend locals keep their eyes open the same time next year for another chance to explore their own backyards. 

"It is a tremendous way to give back to the community and help boost the local economy; and you might just find your new favourite place to visit with your family and friends."