New event series to showcase Murray regional producers

Published on 04 July 2024


Locals and visitors to the Murray regions of Campaspe and Moira will be in for an exciting culinary experience with two events designed to showcase and celebrate local producers and their products.

The Made in the Murray Food and Drink Showcase event series, to be held in Echuca and Yarrawonga in August, is aimed at consumers. It will provide a direct opportunity for the public to talk to producers and taste their locally grown and made offerings.

Murray Regional Tourism, in partnership with Moira Shire Council and Campaspe Shire Council, are delivering these activations to promote and increase local awareness and consumption of food and beverages made in the Murray.

Murray Regional Tourism CEO, Cameron Sutton, said “this investment will elevate local producers to a wider audience, providing crucial support to our businesses and enhancing the overall visitor experience. This series will not only highlight the exceptional quality of our local food and drink producers but also drive economic growth and tourism in the Murray region”.

“We are excited to be hosting a Made in the Murray Food and Drink event in the Moira Shire. The event will be a celebration of our agricultural industry and vibrant culinary scene. It is a unique opportunity for locals and visitors to experience the finest produce, artisan foods, and exceptional beverages that our region has to offer, all while supporting our local farmers and producers,” said Moira Shire Council’s Chair Administrator, Dr Graeme Emonson PSM.

Campaspe Shire Mayor Rob Amos said “Campaspe Shire Council is proud to be an inaugural partner of the Made in the Murray Food and Drink Showcase. Our team have worked hard to help develop an exciting new event to elevate the profile of local producers and makers, whilst showcasing the wonderful range of delicacies produced here to locals and visitors alike.”

Mr Sutton also added "Our collaboration with Moira Shire Council and Campaspe Shire Council exemplifies the power of unified regional efforts. Together, we are committed to delivering outstanding events that celebrate local talent and foster community spirit."

Local farmers and makers have been encouraged to attend both events to broaden their exposure to consumers throughout the wider region.

The events will be held on:

Saturday 10 August (10am-2pm) at The Sebel Yarrawonga; and Saturday 24 August (10am-2pm) at Radcliffe's in Echuca.

"This initiative is a crucial step towards positioning the Murray region as a premier destination for food and drink tourism. These events promise to deliver memorable experiences for attendees, highlighting the rich culinary heritage and innovative spirit of our region," Mr Sutton said.


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