Visiting Friends & Relatives Campaign

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Operator Prospectus

Moira Shire Council with funding from the Australian Government’s Building Better Regions Fund will implement a Visiting Friends and Relatives promotional campaign targeted at our local residents during 2021.

In 2019, more than 1500 locals went out and explored their own backyard as part of the inaugural Sun Country Discovery Weekend. On the back of this success, following requests from our tourism industry, we will be holding the weekend again on 24 & 25 July 2021.

As a valued local business, we invite you to be part of it!

The campaign has two phases:

  • Discover Sun Country Weekend – the weekend event on 24-25 July 2021
  • Local Tourist Passport – a new pilot initiative running from May to October 2021

Operators can choose to be part of phase one, phase two or both phases of the campaign.

To find out more and to register your interest check out our operator prospectus here:
VFR Prospectus 2021

Should you like to know more about the campaign please contact Tourism Development Coordinator Cameron Sutton on (03) 5871 9222 or email:



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